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Benefits of Using Google. It has two free advertising programs that are used for advertising your business. These are Goggle Google Ad Words and Google Ad Sense. It pay for any click. It involves the creation of an account, write your add, choose your keywords, set up the budget and activate the campaign. Google then shows your ad in search engine as well as on content site related to your keywords after you have created the account. after creating the account the Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. This one will be done on a regular basis. By doing this the number of people visiting your site is going to increase hence promote your business. AdSense is the next advertisement program. This program pays the content website owners on putting the Google AdSense codes on their sites while the site owners do not pay anything. Any a person who visits your site and clicks on the ads will result in your pay.
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Homeless children benefit from Google through Google grants. It is a unique and free advertisement program intended for non-profit organizations or funds that have either been approved. Different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The will teams will be asked to provide sample keywords and brief remarks how they will benefit from participating in Google Grants program. The Google Grant committee will then select the group of individuals to be given. More donations will be coming to the team as it catches up. And this how the homeless children will benefit from it. Google also helps in securing your website. Google will manage to keep your site safe by the use of security measure it has. Hackers are very sensitive, and they actually know how to identify unsafe site and once they do they will tamper with your business which will not be healthy on your side. Wipe all the information that might make you vulnerable. Another thing to do is to disallow Google from indexing your page. Take note that hackers cannot identify the software you are using. It will be very impossible for the search engine to find you and so will them. Another importance of Google is page ranking. The point of reference when Google is ranking a page is the number of viewers. Large number of viewers will make Google rank you high. This will be healthy for your business as your customer base will be improving gradually.