The Beginner’s Guide to Sales

Making Zillow Work for You in the World of Real Estate.

The launch of Zillow has changed how the real estate world functions. The goal of Zillow is to simplify the process of finding, buying and selling a home.

Zillow strives to bring simplicity to the world of real estate. Zillow has created tools to help users attain free valuations on their homes. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.

Zillow has provided a fast and easy to use tool to determine the market value of your home. The home evaluations are based primarily on publicly available data including tax records.

The tools that Zillow uses for determining market valuation have a 10% margin of error. Zillow is continuously updating their software and striving to provide the most accurate user experience.

Zillow has drawn the attention of real estate agents who fear that websites like this could hurt their business.

Innovation can force changes in stagnant industries and change can be hard for many individuals.
Technological advances should be welcomed by industries trying to remain at the top of their game.

The question you should be asking is how you might use Zillow to your advantage. If pricing information is Zillows biggest asset you must combine it with the value you provide to your customers.

Even though pricing information is important there are others that can be equally valuable.

Information is important but you cannot survive on information alone. Information requires action and the knowledge to turn it into a profit. Knowledge helps you understand the information and apply the appropriate action.

Experience in the real estate world can provide great benefit to understanding the information provided by Zillow.

Your goal should be similar to Zillow. The goal should be to provide the information and experience your customers want and need.

Here’s one way to make Zillow work for you.

Studying ZIllow can help you determine where you need to improve.

Use Zillow to help with presentations when visiting clients. Show your client comparisons between what Zillow can offer and what you can provide.

The value estimation tool is a great way to teach and inform your clients.

The client will have greater trust if you provide them with comparisons and see your services stacked up against the competition.

Zillow might have you beat with price, but you can beat them with value and service.

Value and Service are important parts of a professional relationship.

It is important to understand that value and service are important aspects of the business world.
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